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2013 Conversation with the President about Energy and Economic Impact

Thursday, April 18, 2013, 11:00a.m. to 12:00p.m.

View the video of this event below

Please view a conversation with MSU President Lou Anna K. Simon, Brandon Marken, Director of Commercial Sales for EverLast Lighting, and Bruce Thompson, Vice President of Corporate Development for Rockford Construction, to learn about campus energy initiatives and how you and your organization can engage in meeting the needs of the green economy.

Every day, MSU Spartans work to create life-changing solutions for a better world.

Our actions are powered by more than a century-and-a-half commitment to empowering ordinary people to do extraordinary things. Working together, we can move mountains or preserve them for future generations.

Michigan State University is one of the world's top research universities and one of the nation's top sustainable campuses. Several recent campus energy initiatives will effectively manage energy resources and minimize the economic burden on MSU families, while promoting regional economic development by working with partners to create jobs.

About Our Panelists


Lou Anna K. Simon

President, Michigan State University

President Simon leads the university’s work to advance the common good in Michigan and around the world. As president, Simon has engaged MSU in a strategic and transformative journey to adapt the principles of the land-grant tradition to 21st-century challenges. She has expanded MSU’s reach in the state and around the world by focusing the university’s strengths on solutions that enhance and protect quality of life: clean and affordable energy, access to education, safe and plentiful food, and health care. Research at Michigan State University reflects Simon’s commitment to advancing knowledge and discovery to improve quality of life. Under her leadership, MSU has expanded research in biofuels and green energy, safe water, and agriculture. With the support of external funding, Simon is helping ensure that MSU makes a significant positive difference locally and globally.


Bruce Thompson

VP of corporate development, Rockford Construction

Thompson has worked in corporate development roles for more than 20 years with a focus on market development for a range of emerging technologies, including clean technology. Thompson was involved in early efforts to commercialize Internet services, launching the first large scale e-commerce service. He joined Proxicom, where he was responsible for launching software products groups and international corporate development. He also worked with the U.S. Green Building Council and a leading real estate development firm to explore green building initiatives. In 2009, Thompson helped launch Rockford Bergé and is a partner in the new venture with Rockford Construction, Bergé Group and MAPA Group. He serves as an Adjunct Professor at Aquinas College in their Sustainable Business program, is an advisor to Energetx Composites, and serves as an advisor to AtSite, a building performance management company and assists the company with market development and investor relations.


Brandon Marken

VP of commercial sales, Everlast Lighting

Starting as Director of EverLast commercial sales, Marken cultivated a nationwide network of manufacturer’s representatives and distributors, increasing consumer awareness of EverLast products and leading EverLast to record sales. Marken travels throughout the U.S. addressing and educating many groups of people on the benefits of Induction Lighting technology. As a result, Brandon was promoted to Vice President of Commercial Sales in 2012. Brandon has continued to oversee the commercial sales department as well as take on additional responsibilities. He has played an integral part in the company’s growth and is instrumental in developing the EverLast brand, as well as the development of products, fixture benchmarking, and energy audits.


Jennifer Battle

Director, Campus Sustainability

Battle began working in sustainability in 2006 when she became a Project Coordinator in the Vice President’s Office for Finance and Operations. There, she was part of the newly launched Environmental Stewardship Steering Committee and Systems Team that made recommendations for improving sustainability on campus. In addition, she led the Communications Team that launched the Be Spartan Green campaign, which has served as the sustainability mantra for the university since 2007. In 2009, Battle joined the Office of Campus Sustainability where she led staff and students in informing MSU on environmental issues through education and outreach. She has led many efforts, including the development of the Energy Transition Plan, the creation of the annual Environmental Stewardship Report, and fashioning of engagement opportunities such as the Sustainability Seed Grant and Be Spartan Green Student Project Fund.

Photo credit: WKAR




































For More Information

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